Pele was the first brand footballer

Pele's life off the field was as eventful as his record-breaking career on it, with three marriages and a range of trailblazing sponsorship deals which helped modern-day players fill their pockets with corporate cash. Eurosport's journalist Ruben Slagter and FRANCE 24's correspondent in Rio de Janeiro, Tim Vickery, analyse Pele's position on branding and politics.